Hitchcock’s purpose for the portrayal of the females in
Psycho was to meet audience expectations and create a shocking horror. The female roles makes the audience feel
sympathy, but also hate as they do create problems for the other
characters. Marion’s love for Sam drives
her to steel the money and fight for him.
This could be seen as a problem to society as she in going after someone
who has already been previously married and this is sometimes not accepted,
especially if the male is not officially divorced. In society it is commonly known that crimes
are performed by men so when Marion steals money it may cause quite a shock as
it is not seen as the norm. For women to
commit crimes is very unusual as people perceive them as being nurturers and
protectors.
Director’s purpose: To create the shock factor. Hitchcock wanted to challenge people
reactions as all the evil that happens in the movie happens in real life, however
people are quite sheltered from it so when they see it through something they
want to be entertained by. It can make
them think about what is really out there considering the Psycho characters and
their problems exist are in fact true to life. 
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